---
title: i21 CRM
description: iRely CRM is a fully functional Customer Relationship Management software... Providing a single-source of truth, to meet customer needs and drive profits...
image: https://blog.irely.com/hubfs/irely-crm.jpg
---

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### i21 CRM

- [By Steve Palm](https://blog.irely.com/author/steve-palm)
- March 14, 2016

![i21 CRM](https://blog.irely.com/hubfs/irely-crm.jpg)

i21 CRM is a fully functional Customer Relationship Management software. Integration with other i21 front-end and back-office modules means from the very first interaction, every aspect of your customer relationship is captured. Providing a 360-degree, single-source of truth, solution able to be leveraged across the business to meet customer needs and drive profit for your business.

#### i21 CRM module enables you to:

- Drive profitable growth
- Deliver high-quality customer service
- Increase customer loyalty & satisfaction
- Improve customer retention & relationships

#### Capabilities & Benefits

- Collect, manage & monitor customer and prospect data 
    - Better understand purchasing behavior
    - Improve customer responsiveness
    - Make more informed business decisions
    - Support targeted marketing campaigns
- Year over year usage analysis to proactively identify potential business threats and opportunities
- Company-wide access to customer data ranging from contact information to communications to open quotes, orders and contracts all the way through to service history, invoices, credit limits & more…
- Maintain detailed competitor information and associate it with sales opportunities and customer accounts
- Dashboards to identify trends, measure & forecast sales activity, opportunities & pipeline as well as overall business performance
- Determine how to allocate resources to enhance profitability
- Understand how to effectively spend customer communication dollars

Independent Report: [7 Reasons to Integrate ERP and CRM](http://it.toolbox.com/blogs/inside-erp/erp-and-crm-integration-give-your-customers-a-hug-70703)

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